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Adobe launched an ad campaign Thursday that pushes back against Apple’s decision to outlaw most third-party compilers from creating iPhone OS apps. The ad, spotted running on Ars as well as other sites, says “We [heart] Apple,” before flipping over to say that the company doesn’t support “taking away your freedom to choose what you create, how you create it, and what you experience on the web.” Clicking through on the ad takes you to a page on Adobe’s site with a statement from Adobe on the value of choice, highlighting its support for HTML5, CSS, and H.264 “in addition to our own technologies.” There is also an open letter from Adobe’s founders, Chuck Geschke and John Warnock. The two state that they believe in the value of open markets as well as the freedom of choice

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ArsTechnica