Polaroid Makes Cynical Reentry to Instant Photo Market

Apr 30th, 2010

Tags: aging, camera, film, snap

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When Polaroid ditched the instant photo business in 2008 , fans of the snap-and-shake method of photography were left in a lurch. This left an opening for Impossible Project to step in and offer overpriced cameras and film that banked more on cool design and nostalgia than on actual innovation.

c5ca5d1f07esized.jpg Polaroid Makes Cynical Reentry to Instant Photo Market

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