Do Kids Read Blogs? New Study Aims to Confuse

Apr 26th, 2010

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A new study released earlier this month seems to contradict findings from Pew Internet Project’s February report on the declining blog authorship and blog readership among the youngest generation of online users. Instead of seeing a downward trend in blogging, the latest research appears, at first glance, to have us questioning those prior reports. According to the latest study, this one from BlogHer and iVillage (red flag?) and co-sponsored by Ketchum and The Nielsen Company , young adults known as “millenials” are the top demographic group in both reading and writing blogs with nearly one-third reporting they read blogs and just over 40% saying they blog themselves. So was the earlier study – the one claiming “kids don’t blog” anymore – wrong

3b76c1e73fogging.jpg Do Kids Read Blogs? New Study Aims to Confuse

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ReadWriteWeb

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