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Bid for Position has lost an appeal to a ruling that its bidding system patent was not infringed by Google’s or AOL’s search advertising purchasing system. The decision of the lower court was affirmed by the US Court of Appeals for the Federal Circuit this week. Bid for Position owns rights to US Patent #7,225,151, titled “Online Auction Bid Management System and Method.” The company claimed that search advertising systems from AOL, Google, Microsoft, and Miva, Inc. infringed on its patent because they use auction bids to determine pricing for ads on search results.

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