Apple (finally) lets you give iPhone apps as gifts

Mar 22nd, 2010
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Apple gave us a nice Monday surprise as it added the ability to buy an app for a friend or acquaintance as a gift via the App Store. The feature has long been available for music and movies, but until today had been mysteriously absent from the App Store since its launch almost two years ago. If you have tried to download an iPhone or iPod touch app from the App Store after about noon (CDT) today, you will have likely be confronted with a requirement to read and agree to new App Store terms of service , which is how we were alerted to the change. It took some time for the update to propagate in the App Store system, but the drop down menu next to the price of every app offers the option to “Gift This App” in addition to “Add To Wishlist” or “Share via Facebook.” We confirmed with Apple that the functionality is available store-wide, and an Apple spokesperson told Ars that she thinks the feature is “pretty cool.” There are some limitations to this, however.

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ArsTechnica

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